The new approach to collaboration for trending brands is licensing: a strategic mix of marketing, sales and law. Can I Approach a Brand for an Instagram Collaboration? This was Jodie’s and my biggest missed opportunity. Step 1: Send a warm e-mail. Maintain the relationship even when you’re not pitching. to the brand in the email. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. You can approach this by making suggestions when talking to brands. Once you've landed a collaboration, make sure you are perfectly clear with the terms you've agreed on. You’re now working on your third brand collaboration with Qantas, what advice would you give to members wanting to collaborate with big brands? Is Clickfunnels still worth it? 4) The widened base of customers . Show them how much you crave for more success and achievement. If you find a company who is a great fit for you approach them. If you're looking a good collaboration pitch email template, this article is just right for you. Send a quick recap after your content goes live with stats on the number of views, clicks, and any other relevant stats that may be of interest to your PR contact. Just because a brand looks great on social media or has mass appeal to their audience it doesn’t mean that it’s the right collaboration opportunity for your brand. Know Your Values. Make sure that it is the right fit and that a collaboration can be beneficial for both of you. With over 1 million Instagram followers and a global fan base, this is one of the hottest online brands at the moment. How to approach a brand for collaboration 2. She’s been... Instagram constantly update their algorithm and platform. We all forget to answer emails sometimes - but this really should be an exception! For influencers, the right approach and the right pitch is important when starting communication with any brand. In this article, we're going to introduce the most helpful 10 collaboration pitch email templates for you, which'll help you to contact influencers easily. The first step in contacting brands is to send a warm e-mail. I'm head of Content at ZINE, where I use my expertise in fashion consumer psychology to empower brands and influencers in their marketing campaigns. It's important that you do your best to build a relationship with the brand, so that they would want to collaborate with you in the future; and who knows you may become their brand ambassador. Just because this is the initial starting point for the conversation, it doesn’t mean that they will not pay cash for your collaboration. It definitely depends on … Simply ask if they have a budget at all for this particular campaign. Sometimes brand collaborations can drain your brand rather than revitalize it. Most importantly - don't copy paste the same email to a bunch of brands! Be reliable and post the content when expected. Let me start this blog post off by saying that you don’t have to be a blogger and you don’t have to have over 10,000 social media followers to collaborate with brands.. For a more specific approach, add in some points like: Say something you like about their brand. Include a small introduction about yourself, why you like their brand, how you fit in with their brand and how you could collaborate. Is Clickfunnels still worth it? In today's Daily Nugget, I answer 3 questions: 1. There's no harm in … post where you feature their product or service. Include a direct link to your Instagram and blog, not to a press page —don’t make them have to do any extra steps! Make sure you comment and/or like over time or if you can tag them in a (relevant!) Find the right contact at your brand - this would be something like Head of PR, Marketing or Digital. I think first and foremost you need to have a very strong idea of your brand and who you are, who your audience is, your demographic, and brand message. Find out if they have any special hashtags and include them in your images prior to reaching out to them. This past week, I landed a dream collaboration with a brand called Princess Polly. Follow up early and often: upon receipt of the item, when you've tried it, and when a review is pending. Brands love the ZINE media kit because it gives them a comprehensive overview of your channels with the option to quickly dig deeper with just one click. ), but most brands will respond with, at least, an email address you can contact. She also sits on the Board of Directors for BK Style Foundation a nonprofit organization bridging the fashion community. Yes, absolutely. Wrap it up with one or two sentences and say thank you! If you don't do so already, follow that brand on social media. In this article, we’re going to share our most valued tips on how to get brand collaborations, and furthermore, how to follow through on those collaborations to ensure success. I use it everyday. Here are seven key considerations to keep in mind before diving into any brand collaboration initiative: Get clear and what your brand stands for, what do you believe it. Or even leaving the other brand to stop working with you. I’ve done a few different types of pitches in the past, from very brief examples to a literal full pitch attached as a Word document. Another way is Twitter. How To Approach a Brand for Collaboration January 22, 2017 jamiehalper In 2017, I finally transitioned out of collaborations (often called “collabs”), and into sponsored posts- but for the first year of my blog, I lived on brand collaborations, and often had to explain to brands and retailers why they should send me product to write about their store. There is nothing more unprofessional than having to chase you. You can then either send each influencer a direct message on Instagram or you can obtain their email from the … Communicate what you’re willing and not willing to do for a brand. How to approach a brand for collaboration 2. Don’t change the expectations or goals in the middle of your campaign because it can ruin the momentum that both brands have made. This may come from the brand direct, through your Agent if you have one, through an Agency if the brand has instructed one to help them with a collaboration, or via their Affiliate Marketing Team. You can think about branded content at any size. Writing a special about 10 min lunch ideas? That will be the person or department who deals with collaborations. You really want to warm up to brands and engage in their social media platforms before going in for the ask. You may not always get a name (though sometimes you do — yay! You can view the brand collaboration Email sample for relationship template which is shared on the Entrepreneur website. A small business approaches you; Typical Early Brand Collaborations. Pitch ideas: I think it’s important to pitch an idea or two (or more, if you have them!) The Aaron’s template is very sweet and short and completely to the point which shows that you want to make working relationship with … The process is inexpensive and not intricate compared to creating a massive ad campaign. Usually these will be generic PR@’brandname’.com but I always give them an email as most brands do monitor these … So dare to be creative and know that it can be a great experience giving your brand the extra boost it needs. Be reliable and post the content when expected. 3. Small channels can still be influencers! Here are seven key considerations to keep in mind before diving into any brand collaboration initiative: 1. Include previous brand collaborations OR original content that shows you can create great content for the brand. Never approach a brand for a sample, and then refuse to uphold your end of the bargain, whatever that may be. Put in a little bit of effort to make sure you get the right person (and the right name) looking at your proposal. Get clear and what your brand stands for, what do you believe it. Securing brand collaborations isn’t as simple as it may seem, though. I've worked with bloggers who have had approximately 10,000 more followers than the shop's Instagram account I was managing — those seem to be the easiest collaborations to move forward with. Knowing your values will make it easier for your brand to align with the right partners. American Marketing Association of New York, The Future of the CMO Series: Beyond Changing Roles, The Future of the CMO: Beyond Changing Roles. Knowing your values will make it easier for your brand to align with the right partners. The easier they find it to communicate and work with you the more likely they will engage in more projects with you. It’s a lesson in life: Being proactive is almost always a good idea. Make sure that both sides in any brand collaboration are very clear about what the goals and expectations are. When it comes to who to reach out, you should look for their press contact email or send them a private message on social … As an example, if the brand isn’t necessarily your exact niche, give them a few post ideas of how you could make the brand work within your blog. Let your prospect brand influencer feel your sincerity in collaborating with them. Though potentially risky, this approach to brand collaboration has become so common that these projects have developed into a sign of success for a designer. Working with larger brands – an approach by the them. Don't forget the unique link to your ZINE media kit. Obviously, you want to approach a brand that you already love. Make an effort to provide a genuine story - let them know you know their product and you want to share the love! Keep it short, descriptive, and to the point. Questions Regarding Paid Collaborations “How do I approach the subject of budget with a brand?” Approaching a brand about budget can seem pretty daunting, but if they reached out to you, then the ball is already in your court! You can discreetly and professionally pop over a DM to a brand you'd like to work with and ask them for a contact email. On our side, we connected with a valuable media source who provided positive press, showcased new photos of our products, and offered a new avenue for marketing them. Make a list of all the brands you would like to work with and could approach. Monica is a blogger, podcaster and influencer who lives in the English countryside. Brands also constantly look for influencers who are true fans of their brands and therefore credibly spread the love among their followers. On the one hand, it’s positive: it... Gifting influencers is a great way to earn extra exposure for your brand and has the added... At the beginning of last year, we published our annual influencer marketing survey. Make sure you look for the type of audience your partner brand is attracting and if you share similar values with each other. For example, Louis Vuitton and BMW recently announced a partnership where LV would create custom fiber luggage that would fit into BMW’s new i8. Stay realistic - but dare to dream! Behind the Feed: Interview with Monica Beatrice Welburn, Reels vs. IGTV: Research case study [+downloadable], The Secret to a Successful Influencer Gifting Campaign (+case study), Wrapping it up: influencer marketing trends and stats from 2020. It's important that you do your best to build a relationship with the brand, so that they would want to collaborate with you in the future; and who knows you may become their brand ambassador. If you have … Are we adding more “done for you” SOPs to Flowster? Now the first step in contacting a brand is actually finding a contact as such to email, and most brands usually have a contact section on their website where you can contact them through a contact form, or they will provide email addresses for certain areas of their brand. Now you've built your brand, increased your following and readership and have a good engagement rate, it's time to take the next step. Don’t just reach out to any brand that you think could potentially work with you. If you are clear on what your brand can bring to the table in terms of values and assets, know when to say no. Social media reach vs impressions: which is most important? It’s a key component of any brand marketing strategy that reaches target audiences in a personable and organic way, while at the same time, helps to build an influencer’s portfolio of content and credibility. I say warm because a cold e-mail would be something you send to a big time blogger or some CEO you’ve never met or encountered. We could go to them. Writing the perfect email collaboration could lead to getting answered. You get to work with other brands and end up creating something new. We simply didn’t realize that we didn’t have to wait for brands to find us and seek us out. Collaborating with brands is the most obvious way to earn money from your blog. I love to travel, bake as well as shopping online. Authenticity isn’t just a word people are throwing around. Some companies have dedicated influencer relations manager or have outsourced their PR to an agency. When it comes to brand collaboration, there’s really not set rule book splaying out the steps for you. © 2020 All rights reserved. How big should my channel be to land brand deals? Once you've landed a collaboration, make sure you are perfectly clear with the terms you've agreed on. It may seem silly especially for larger brands but they notice more than you would think! So be sure to personalize and avoid copy and pasting on your collaboration email. Set that early on in the game and if it means drawing up contracts then this is where you want to outline what is expected from both sides. But most bloggers don’t know where to start. Brand Email Pitch Closing: 5. In addition, showcasing our brand as a sponsor helped boost her credibility with others and snagged her collaboration opportunities with several Etsy shop owners. There’s a lot of strategizing, creative planning and downright hard work that goes into securing and executive these collaborations. Be courageous and willing to do things outside of the box, that’s the fun part about collaborations. According to Crezeo “80% of consumers say that authenticity of content will influence them to follow a brand.” If your brand is looking to boost brand awareness and increase followers, then keep it real and create a strategy that organically connects with your audience. The idea behind it may seem basic and simple yet there are many factors which go into finding the right partners for your brand. Google is your best friend here! Beginning influencers typically begin their promotional work with small brands – often ones who can’t afford a marketing budget. They give you product for free and you post it on your social platforms. Guest blogger Connie Chi is the founder and CEO of The Chi Group, a global branding agency humanizing and co-branding brands through experiences. Rather than just proposing 'A collaboration', let them know exactly what you have in mind and what's the story behind it. Don’t expect to become rich from your early collaborations. A successful brand collaboration can be shockingly powerful–as powerful as influencer marketing. Send a tweet or a direct message to the brand letting them know you’d like to collaborate and ask for the best contact name and email. The Brand-Influencer collabo is a powerful thing. 3. 1. Linkedin is also a good place to find out the roles and names you need to contact. Consider things like their overall feel and the type of products they have; think about how they fit within your personal brand, what their target market is and if that's reflected in your audience. Are we adding more "done for you" SOPs to Flowster? A lot of brands have their PR agencies or marketing managers public, so definitely utilise that information. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. The brand collaboration proposal template for relationship Email will be very simple without any quotation or any business information. When looking for bloggers or brand influencers to work with, you need to make sure their style and personality will work with your brand and that you have a similar amount of followers. It’s also possible for brands to make an approach to you. For example, “I am a huge fan of your brand, especially your green tea body wash. Impressions vs engagement: Understanding the difference, How Instagram's platform changes affect brands. The more specific and creative you are the better! A Perfect Collaboration Email Gets Answered. Unfortunately, it’s not a specific person’s email. Often, brands will approach you with a narrative that leans towards a “gifting” style exchange. Both brands are known for luxury and craftsmanship, so the collaboration made sense. I usually go to the brand’s website and search at the bottom for a “contact” page, or “press” or “media”. I’ve also googled “brand’s name + … So tell them a personal experience, but keep it short. Consider it experience, and at the same time, you are building your online reputation with the business community. After you work with a brand, don’t ghost on them like a bad boyfriend. If you are soliciting a brand for free product, they have the right to ask about the investment they've made in you. … And Brand Collaboration is one of the best strategic tools and mediums for the firm to gain the higher amount of profits as getting attached to the other powerful brand name through the alliance results in the enhanced brand value, reach and market share. Email Negotiation Templates: If all of this seems like a lot, I’ve bundled together 10 email negotiation templates you can use for your next brand collaboration. Short trip to the country side - looking for the perfect weekender? Comes to brand collaboration are very clear about what the goals and are. Paste the same time, you ’ re willing and not intricate compared to creating massive! Brand that you ’ re wanting how to approach a brand for collaboration contact small brands – an approach to.! Be shockingly powerful–as powerful as influencer marketing collaborations can drain your brand to stop working with larger brands they... Not always get a name ( though sometimes you do — yay right for you you already.. Well as shopping online all the brands you would like to work and... T know where to start so tell them a personal experience, and the... Know you know their product and you want to warm up to brands reach and! 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