Influencers have a ton of credibility and authority in a given field, and to that end, they’re excellent people to turn to if you’re thinking of marketing a product that fits the brand. Here’s a breakdown of some of the things you should be doing if your goal is to pursue an influencer marketing strategy. You have to be likeable as a person as well as with regards to the products and services you offer or even the ones that you are advertising for others. Author Bio: Megan Mosley is the marketing specialist at Referral Rock , where they believe every business has the potential to increase their word of mouth. 7. Influencer marketing can be a great way to build your brand awareness through word of mouth from a trusted and influential source. Clicking through the backlinks will give you an idea of what types of content they publish, including guest posts and mentions, so you can form a plan for outreach. Not only will this help you measure the success of your efforts, but it will also help facilitate a smooth process for collaborating with influencers down the road. Do your due diligence in researching the other content the influencer shares to make sure it aligns with your brand and business.. This information shows that the site is probably worth exploring for your influencer marketing strategy, as it has already built connections with other brands like you. The tool produces a report of the keywords that are driving traffic to the other sites, but not the target site. Qualify the audience. Map the influencer landscape Before reaching out to influencers or building a list, you need to understand the influencers in your industry and map out the different segments. Develop a system for following up and following through. Gary Vee does this for instance by being somewhat abrasive and harsh, at times. Here are some tips to help you build a powerful influencer marketing strategy in 2021: 1. Another way of following and tracking influencers is viaTwitter lists. For example, when researching backlinks to michaelhyatt.com and its competitors, you can see that personalsuccesstoday.com has linked to five of the similar sites. Starting with a full-length book is what a lot of people do to gain notoriety, but you can actually develop smaller, less detailed products too. The report will show a list of sites that have a high share of voice for that term, meaning they are driving traffic for that keyword. When you understand the contextual landscape of the other people in your field, you will need to choose the person that suits your brand the best. . Then sign up for a free trial of Alexa’s Advanced Plan to access our research tools that help you find the best influencers and create the most powerful, results-driven campaigns. To learn about an audience’s interests, go back to Alexa’s Audience Overlap Tool. While a celebrity is used in this influencer marketing strategy definition, influencer campaigns don’t always have to rely on celebrities. Influencers are existing users that have built a large following or brand reputation within a … Qualify the content and messaging. Becoming a great influencer takes focus and honesty, and a lot of speaking and personal marketing -- it’s not something that just anyone could do. Enter the URL to find other sites that audience also visits. And the following tools are also helpful for identifying social media and blogging influencers. You can only create a successful influencer marketing strategy if you know who to ask. Influencer marketing is about gaining exposure, but it isn’t always about working with people who have the largest audience How To Build A Successful Influencer Marketing Strategy Influencer marketing is a form of social media marketing that involves brands and users partnering to promote a product, service, or campaign. You’ll also want to have a solid understanding of who is naturally talking about your products or services. The key to being a great influencer is that - really, you need to first and foremost not be shy about letting your natural personality be a key part of your brand. Know your influencers The tool will report back with dozens of other websites that share a similar audience. Then, run the backlink checker. It’s a time-consuming project. With your audience clearly defined, you can finally start seeking out the influencers who will help you reach your goals and connect with your target market. Influencer marketing is leveraging the reach of an existing influencer who has built a large following and strong brand reputation in a particular niche to support your brand, endorse your product, or co-create content, with the intent to increase brand awareness and … But before you reach out to them, you need to make sure they really are a great fit for your brand and goals.Â. 2. 6. Three steps for setting up an influencer strategy. You can inspire an influencer to share your content or messaging on their own. Follow influencers that you genuinely respect and get involved in the community by corresponding twist them in social groups and showing your own expertise as well -- but in a genuine way. This also helps you to track sales. The implementation of the influential marketing strategy will become effective as per your usage you do for it. After you have formulated your goals and target audience, you must create a budgeting structure for your influencer marketing strategy. Keep Track of your Goals and KPIsWhen you engage in any new marketing strategy, it’s important that you track and monitor results so that you can be sure that you are getting an appropriate ROI. She has 15 years experience in demand generation, content marketing, and campaign management. But, we can’t really tackle both in one article. You can use this list to find sites that will be likely to work with, mention you, or link back to your site because they have already done this for your competitors. How to build a winning influencer marketing strategy Step 1: Take an always-on approach. They also tend to have part of their branding be their name, and by not being attached to a single company, this means they’re able to carry their “influence” across different platforms and projects. Many brands adopt a short-term, one-off campaign strategy for influencer marketing. The majority of these brands found success -- and indeed influencer marketing can be an effective tool for newer entrepreneurs who are scrambling to get a piece of the action or even for businesses who are already established and are looking for new ways to reach certain audiences. While quality is better than quantity when it comes to an influencer’s audience, you also want to make sure the influencer has a reach wide enough to help you accomplish your goals. Influencer Marketing is a strategy where brands partner with people who have a large following and have built a reputation and sense of trust among their audience. No “sneak attacks” and don’t bombard them with random messages that they have no reason to answer. It’s about working with people who have the right audience so you can make connections with the people most likely to further connect with your brand. Or you can create a situation that uses a little bit of both. Influencers are individuals having a dedicated social following and are considered to be experts within their audience. Influencer marketing is essentially a way that companies can get people who already have a social presence talking about their product. . Reactions from one segment could help convince others, helping overcome objections we talked about earlier – people might be more willing to share gated content by a certain influencer they love, for example. This approach will help you deliver content to the influencer that can help them drive traffic to their site. In Paul's case, they discovered three different main types of influencers reaching their target market. To create and launch an influencer marketing strategy for your brand, go through the following steps and download our free influencer marketing strategy template to guide you through the process. It may not be everyone’s style, but he’s known for “telling it like it is” and that gets him the admiration and clients that he clearly wants. It drives traffic to your site and leads new customers to your products and services. Your goals have to be structured around: So in this blog post, I’m going to show you how to develop an influencer marketing strategy in 5 steps. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. There are many benefits of influencer marketing, but it can be a confusing and complicated strategy to set up, launch, and manage. Traditional influencer marketing done right: World Wide Fund for Nature (WWF) WWF is a prime example of how social enterprises can use influencers in their marketing strategy. Common questions around influencer marketing. Receive new SEO, content marketing, and competitive analysis tips straight to your inbox. 5 Essential KPIs for Your Influencer Marketing Campaign, 5 Tips to Boost Your Social Media Activities, The 2020 US Presidential Campaign and Social Media, How to Win Fans & Influence People Through Selfless Social Media, The Anatomy of Successful Social Media Campaigns. Top publishers by total engagement for the topic of influencer marketing. Using Alexa’s Site Overview Tool, you can find metrics related to page views, time on site, bounce rate, number of visitors, number of sites linking in, and Alexa Rank (which indicates how authoritative the site is online). Spend time reviewing their posts, status updates, and website content to make sure it: If you create an influencer marketing strategy that involves guest posting or creating content for the influencer’s website, you will have the best success if you present ideas the influencer can’t refuse. 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